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that particular brand

См. также в других словарях:

  • brand´er — brand «brand», noun, verb. –n. 1. a certain kind, grade, or make; the quality or kind (of goods) as indicated by a mark, stamp, or label. 2. a) a name or mark that a company uses to distinguish its goods from the goods of others; trademark.»The… …   Useful english dictionary

  • Brand awareness — is a marketing concept that refers to a consumer knowing of a brand s existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand.Measurement driven conceptualizationBrand awareness can be measured by… …   Wikipedia

  • brand value — UK US noun ► [U] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand: »A company s brand value depends on its reputation. ► [U] MARKETING, FINANCE the value of a particular brand for the company… …   Financial and business terms

  • brand association — ˈbrand associˌation noun [uncountable] the way in which people think of a particular brand of product when they think of a particular activity because they are closely connected with each other: • Nike has started to build the same brand… …   Financial and business terms

  • brand equity — ˈbrand ˌequity noun [uncountable] MARKETING the value of a brand to the company that owns it and to possible buyers of the company. Brand equity is included as an asset on the balance sheet S of some companies, but some people think this is not… …   Financial and business terms

  • brand-conscious — ˈbrand ˌconscious adjective 1. someone who is brand conscious only likes to buy products made by certain famous companies: • Chinese consumers are very brand conscious when it comes to buying over the counter drugs. 2. a brand conscious company… …   Financial and business terms

  • Brand aversion — is an antonym of brand loyalty. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion.Brand aversion usually happens… …   Wikipedia

  • brand personality — UK US noun [C or U] ► MARKETING, COMMERCE a set of characteristics that consumers connect with a particular brand: create/build/develop a brand personality »A way of creating a brand personality is to match it closely to the personality of the… …   Financial and business terms

  • brand image — brand images N COUNT The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. [BUSINESS] Few products have brand images anywhere near as strong as Levi s …   English dictionary

  • brand advertising — UK US noun [U] ► MARKETING, COMMERCE the process of making the public aware of a particular brand and its features so that they will continue to buy it: »A sleek corporate video was followed by video clips of glossy brand advertising …   Financial and business terms

  • brand-aware — UK US adjective ► MARKETING, COMMERCE familiar with or preferring a particular brand, or familiar with different brands that exist: »Consumers have become far more brand aware …   Financial and business terms

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